Articles About Media Training /
Media Coaching

Media Training, Media Coaching Articles

List of media training articles and a link to read the complete article.

• Never Repeat a Negative When a reporter tosses a loaded negative question your way — Diffuse it with four simple words Never Repeat a Negative. CBS Anchor Katie Couric’s interview with Alaska Governor and Vice Presidential candidate Sarah Palin is a prime example. The interview took place at the start of the recent economic downturn and refers to the then proposed $700 billion dollar government bailout. Couric asked: If this doesn't pass, do you think there's a risk of another Great Depression?" To which Palin responded... Read the full article at Never Repeat a Negative

• What To Wear On TV  You would never create a product without designing an eye-catching package. Yet many executives and first time TV guests don’t give a second thought to what they’ll wear on television. Don’t you make that mistake. So, how should you dress for TV... Read the full article at What To Wear On TV

• Media Interview Tips It’s Like Grabbing The Steering Wheel; You Take Control Staying on message is simply a matter of “grabbing the wheel” of an interview and steering it across the bridge. You “bridge” the interview from the question you don’t want to answer to the answer you want to give. While you can’t tell a report what to ask, you can control YOUR answers. Politicians do it each day. They bridge tough, unwelcome questions with phrases like...Read the full article at Media Interview Tips

• Do You Really Need Media Coaching Media training is nothing more offering a plan that lets YOU control an interview or media appearance. Turning unwanted questions into answers that highlight the message you want to deliver. If the If the President of the United States has time for media training – your company spokesmen certain can find a few hours for it too...Read the full article at Do You Really Need Media Coaching

• Corporate Video Production Guide The Video Production Process Made Simple --OR-- Everything Your Business Needs to Know About Video Production to Get Started... Rome wasn’t built in a day. Corporate Videos aren’t either. Anyone who’ve never produced a sales and marketing video often thinks: How hard can it be? o...Read the full article at Corporate Video Production Guide

• Why Use Video For Sales and Training 8 Great Reasons To Use Video For Corporate Sales and Training... If If your customers can't see it… You can't sell it. There are studies that show people remember what they “see” three times longer than what they “heard”. If you want clients to remember your product, help them “see” how it will improve their lives…their bottom line. ...Read the full article at Why Use Video For Sales and Training