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The Verbal And Visual Messages In A Speech-The Messages that Professional Speakers Send
Public Speaking: The Verbal Message And The Visual Message
Are you really communicating what you think you are? There are
two basic messages that are included in any speaking engagement
- the verbal message and the visual message. As a professional
speaker, your message should be effectively communicated in all
aspects of both these areas. Whether you are a novice speaker or
have years of experience, you'll want to find out about what
you're actually saying and adjust your delivery for best
results. In doing so, you'll deliver winning presentations every
time!
The first message type is the verbal message.
First off, your verbal message should be clear and concise. Your
discussion points should be detailed and well supported by data,
testimonials and perhaps even visual aids. Discussion and
transition points should flow and lead your audience from point
A to point B.
Supporting this verbal message is the message you send with
using the tone of voice. The tone of voice has the ability to
liven up your topic. Emphasize highlighted points with
excitement and enthusiasm. A quiet, somber tone of voice can
bring seriousness to identifying problems you present when you
present your solution. A loud, booming voice can emphasize
definitive statements.
The second type of message is the visual message.
These messages (along with the message you send using your tone
of voice) are often inferred messages that aren't directly
spoken but they still have lots to say about you as a leader and
the message you bring.
The environment that you hold your presentation in impacts your
message as well. The room itself can be a distraction and you
can lose your focus and worse yet, you can lose the attention of
your audience. Details like the room temperature (too cold, too
warm) or noisy traffic (beeping horns and emergency vehicle
sirens) may seem like they are out of your control, but you do
have some control. Other environmental considerations include
the appearance of the room. Is it professional? Is it warm and
cozy? Does it enhance the message you want to convey or does it
take away from it? It behooves you to minimize as much as
possible all of these types of distractions from your
presentation.
Another visual presentation you make is the one with your
personal appearance and attire. Your audience doesn't know you.
If you say that you are a professional, do you look like it? You
don't have to have the Armani suits or the Dolce & Gabbana
dress, but you should at least look like the professional you
claim to be. Men speaker should avoid loud colored shirts. Leave
those shirts at home for the night out. Women should dress
conservatively. You don't have to be wearing a burlap sack, but
low-cut blouses and high skirts don't belong here. Your goal is
to create credibility as a professional.
There are many other messages that your audience picks up during
the course of your presentation. They know exactly how you're
feeling about the topic you present by the enthusiasm in your
voice. They already make assumptions regarding your credibility
as a true professional. Don't take chances and send the wrong
message!