There’s been a decline in TV media agency ad bookings and according to reports there’s been drops across all the major categories except cinema.
According to SMI figures this has been the largest media bookings decline for nearly 2 years, with TV media agency bookings dropping by $44 million.
In March media agency bookings declined by 10.5% year on year to $549 million. This was the largest decline in almost 2 years.
Read more at http://www.adnews.com.au/news/ad-spend-suffers-largest-decline-in-22-months#Ce0xJVSB1MG2RFuu.99